how real is it?

"REAL ESTATE GOLD RUSH"

that's the cover story of FORTUNE's may 30th issue.

the US real estate market - just picked this up from the mailbox and didn't even have time to flip through the pages but these four little words on the magazine's cover are catching all my attention already. what's so eye-catching? we've got six very nice pictures on its cover, showing smiling faces of young men and women, full of confidence with one of them seemingly yelling "i'm king of the world!" with his arms reaching high in the air!

can't keep thinking about this. the investment guru said, "when an investment turns up as THE best buy in the media, it's time to sell and go away." effectiveness of this theory carries a very high positive correlation with the media's own (or magazine/press) industry standing. on this aspect, fortune commands a respected position in the financial/business world, no objection. when it talks about stories on people getting rich from real-estate (my guess up till this point as i've not gone through the pages yet but you can probably tell from their smiley faces), i'll bet it's not far from a major market top.

the world just can't be that perfect.